To help local Sichuan enterprises seize new opportunities in the ASEAN market and promote high-quality global expansion, the Sichuan Enterprises (ASEAN) Going Global Symposium—themed “Rooted in Sichuan, Facing the World”—was successfully held in the conference room of Sichuan Rongle Cosmetics Co., Ltd.
SBF (Muhe International) was invited to attend this grand gathering. Alongside representatives from various business associations and enterprises—including the Chengdu Industrial Innovation and Development Promotion Association, the Sichuan Hair and Beauty Industry Association, the Sichuan Daily Chemical Association, and the Sichuan Cosmetics Chamber of Commerce—SBF discussed strategic blueprints for expanding into ASEAN, aiming to empower China-Malaysia cross-border cooperation and supercharge Sichuan enterprises going global.
The symposium was co-hosted by the Sichuan Cosmetics Chamber of Commerce, the Sichuan Condiment Association, and the Chengdu Industrial Innovation and Development Promotion Association, and co-organized by Sichuan Rongle Cosmetics Co., Ltd. and SBF. It served as a landmark industry event focused on international expansion, linking ASEAN resources, and building cooperation consensus. Capturing the critical momentum of RCEP policy dividends and the massive consumption potential of Southeast Asia, the event built a highly efficient bridge for dialogue, expanding perspectives and lighting the path forward for Sichuan companies across multiple sectors.
At the opening of the meeting, Mr. Su Bo, Executive Vice President of the Sichuan Cosmetics Chamber of Commerce, shared the background and core goals of the symposium. He pointed out that with its geographical proximity, demographic dividends, and favorable policies, the ASEAN market has become a strategic frontier for Sichuan enterprises expanding abroad. Backed by the continuous rollout of RCEP policy benefits, local brands in sectors like Sichuan beauty and condiments are experiencing an unprecedented golden era of international opportunity.
The atmosphere at the symposium was highly collaborative. Association representatives and business executives engaged in extensive discussions covering several core topics:
Consumer behaviors and market characteristics in ASEAN.
Cross-border trade policies and regulatory landscapes.
Brand globalization strategies and localized positioning.
Supply chain construction and cross-border logistics.
Practical execution frameworks for China-Malaysia cooperation.
Participants combined current industry trends with their own operational experiences to share real-world case studies, dissect market pain points, and explore viable solutions. Through this intellectual exchange, attendees built a strong collaborative consensus, laying down a solid foundation for Sichuan companies to expand collectively and drive joint growth.
As a co-organizer of this symposium, SBF brings years of deep expertise to the cross-border arena. Armed with professional cross-border service capabilities, extensive ASEAN market networks, and a mature globalization support system, SBF has always been dedicated to bridging trade and economic exchanges between China and ASEAN countries.
Moving forward, SBF will continue to leverage its core advantages in China-Malaysia cross-border collaboration, overseas channel development, and localized compliance support. By aligning resources with various business chambers and industry leaders, SBF aims to sustainably empower local Sichuan brands to secure a firm foothold in the ASEAN market—contributing to high-quality international opening-up and deepening economic ties between China and ASEAN.
The successful completion of this symposium has not only provided Sichuan enterprises with a premium platform for resource sharing, knowledge exchange, and win-win cooperation, but has also reinforced their confidence and determination to enter the ASEAN market and go global. SBF will continue to cultivate its presence in the cross-border track, joining hands with all strategic partners to provide superior services, richer resources, and practical execution paths—helping more Sichuan brands ride the waves and shine on the international stage!