Against the backdrop of accelerating global ESG and sustainable development trends, an increasing number of enterprises are starting to ponder a vital question: How can we truly solve social and environmental problems while creating commercial value?
Recently, Dr. Ng Jiun Tchai, Consultant at SBF Muhe International, was invited to participate in the “Sustainable Industry Acceleration Camp.” Jointly initiated by the Beijing Social Enterprise Initiative Center (SEIC), the Tencent Foundation, and Tencent SSV (Sustainable Social Value), Dr. Ng served as one of the moderators for its centerpiece segment—the [Sustainable Private Advisory Board]—providing deep coaching and strategic co-creation for sustainable industry entrepreneurs from across China.
The event brought together innovative entrepreneurs, leading industry representatives, and impact investment institutions from sectors such as agrifood, the circular economy, and sustainable consumption. Together, they explored new paths for sustainable industrial development through practical mentor coaching, industrial synergy co-creation, and capital matchmaking.
Focusing on the Future Growth of Sustainable Industries
In the past, enterprises often viewed “social responsibility” as an optional add-on. Today, however, sustainable development has become a core pillar of corporate competitiveness. Issues ranging from food safety and agricultural resilience to the circular economy and sustainable consumption are no longer mere conceptual discussions; they have become critical variables affecting long-term corporate development. As national policies continue to advance and capital markets redefine value evaluation systems, more businesses are realizing that innovative models capable of truly solving social and environmental issues are becoming their next growth curves.
It is precisely within this context that the Sustainable Industry Acceleration Camp was conceived, aiming to help a cohort of enterprises with high social value potential achieve scalable growth through industry co-creation, capital linking, and ecosystem empowerment.
Sustainable Private Advisory Board: Helping Enterprises Uncover Their Core Challenges
Within this acceleration camp, the [Sustainable Private Advisory Board] served as a highly immersive and in-depth segment. The Private Advisory Board (also known as a Peer Advisory Board) is a highly structured, mutual-learning model for entrepreneurs. Through the deconstruction of real-world cases, the collision of collective wisdom, and systematic guidance, it helps business leaders pinpoint critical bottlenecks in their company’s development and formulate actionable solutions.
During the session, Dr. Ng Jiun Tchai, acting as a co-moderator, guided entrepreneurs through deep dives into the core challenges they face during their sustainability journeys, including:
How to integrate corporate strategy with sustainable development.
How to embed social value directly into business models.
Organizational and leadership challenges during corporate expansion phases.
Commercialization and scalability pathways for sustainable projects.
Through structured moderation and experience sharing, the entrepreneurs quickly mapped out their companies’ critical priorities in a short period, gaining multi-dimensional insights from both peers and mentors.
Over a Decade of Private Advisory Board Experience in Cross-Industry Executive Coaching
In the field of entrepreneur coaching, Dr. Ng Jiun Tchai brings over 10 years of experience moderating private advisory boards alongside more than 30 years of corporate management experience. He has long provided strategic and leadership coaching to entrepreneurs across a diverse range of industries, including industrial manufacturing, retail and consumer goods, tech innovation, agribusiness, and startups.
Furthermore, Dr. Ng possesses extensive hands-on experience in sustainable development. He previously served as a Board Member and Head of Sustainability for Danone China, giving him a profound practical background in corporate sustainability strategy, social value creation, and business model innovation. This allows him to offer more than just methodological guidance during advisory boards; he can seamlessly bridge theory with real-world business cases to help entrepreneurs understand how sustainability can be successfully implemented on the ground.
SBF Continues to Drive ESG and Sustainable Industrial Development
SBF Muhe International has long focused on corporate sustainable development and ESG transformation. It is dedicated to promoting the integration of commercial and social value through industrial cooperation, corporate coaching, and cross-sector synergy. As the global sustainable economy evolves, more enterprises are shifting from a “growth-driven logic” to a “value-driven logic.”
Moving forward, SBF will continue to collaborate with industry partners, capital institutions, and innovative enterprises to collectively explore how commercial innovation can solve social problems while generating long-term, sustainable growth.